Posts Tagged ‘Ewan McGregor’

Enter Jar Jar, Anakin and stereotypes: Revisiting ‘Star Wars: The Phantom Menace’

September 27, 2016

By Matthew E. Milliken
MEMwrites.wordpress.com
Sept. 26, 2016

In January, I excoriated the The Star Wars Holiday Special, the worst feature-length production in that fantastically popular science-fiction franchise. Today, I come to examine what is widely agreed to be the property’s second-worst movie. I write, of course, about the much-loathed 1999 release that kicked off the prequel trilogy: Star Wars: The Phantom Menance. (Disclaimer: Completists ought to stick “Episode I” in the middle of that title; feel free to punctuate it to your pleasure.)

Until this past weekend, I’d seen The Phantom Menace once and once only: Shortly after its initial theatrical release, some 16 years after the debut of Return of the Jedi, which had capped the original Star Wars trilogy. At the time, anticipation for the film ran high, thanks not only to the years-long interregnum but to a marketing blitz that included oodles and oodles of — well, stuff. (Mel Brooks, it would seem, got it exactly right in this clip from his 1987 film Spaceballs.)

In case you don’t remember the merchandising onslaught, I direct you to this passage that Libby Brooks wrote for The Guardian in June 1999, a month before The Phantom Menace opened in British movie theaters:

Devotees can choose from over 375 different products. The range offers talking figures of the key characters, including Jedi knight Obi Wan-Kenobi and his foe Darth Maul, double-handed light sabres, computer accessories and costumes, as well as the new Lego Star Wars collection.

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